Summary
Performance marketing leader with six years of hands-on experience managing paid media end to end across Google, Microsoft, Meta, LinkedIn, and OpenAI Ads. Skilled in strategy, campaign architecture, bidding, budget allocation, conversion tracking, optimization, and revenue-focused reporting. I also build marketing automation and analytics tools, including a published Chrome extension, Google Ads scripts, and SQL reporting pipelines, to improve efficiency, measurement, and performance.
Marketing Engineering: Google Ads Scripts | Google Ads API | Google Apps Script | JavaScript | SQL/BigQuery | Python | HTML/CSS | Zapier | CRM Integrations & Reporting (HubSpot, Salesforce, Odoo, and additional platforms)
Professional Experience
- Serve as a performance and technical escalation resource across 110+ accounts spanning Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, TikTok, and OpenAI Ads, using AI-assisted analysis, custom dashboards, and scripts to diagnose conversion issues, uncover optimization opportunities, and support a six-person paid media team
- Provide subject-matter expertise in conversion tracking through Google Tag Manager, attribution, and reporting across advertising platforms and CRM systems, strengthening measurement for new and existing clients
- Standardize conversion strategy and client reporting to prioritize business outcomes such as ROAS, closed-won revenue, and student enrollments over vanity metrics
- Manage $3M in annual ad spend across Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, and StackAdapt CTV for B2B and B2C clients in higher education, finance, healthcare, SaaS, and e-commerce
- Grew paid-media-attributed revenue by 69%, opportunities by 34%, and ROAS by 25% year over year for an e-commerce client by importing closed-won CRM data and shifting spend toward high-intent search
- Improved conversion rate by 38% and lead volume by 27% for a B2C lead-generation client by directing landing page and product page rebuild strategy across Google Ads campaigns
- Increased annual pipeline value by 119% and closed-won revenue by 72% for a B2B manufacturer by improving landing pages and restructuring Google Search campaigns
- Saved 100+ annual hours in manual calculations by integrating paid media data into BigQuery and building SQL-based reporting workflows for more granular client reporting
- Manage ongoing Google Ads and Meta Ads campaigns for a dog grooming facility, including launch-phase customer acquisition efforts that achieved 5.0x ROAS
- Improve local SEO visibility and website traffic through content optimizations
- Spearheaded the development and launch of a new WordPress website using Visual Composer, HTML, and CSS (thedognannyonline.com)
- Created the company’s first reliable view of lead source, acquisition cost, and campaign ROI by establishing end-to-end conversion tracking and HubSpot CRM integration
- Supervised a five-person paid media production team and accelerated new-client launches by owning end-to-end strategy, onboarding, account builds, landing pages, conversion tracking, and campaign launch operations
- Oversaw performance across 100+ Google Ads accounts representing $15M in annual ad spend
- Improved underperforming account outcomes by diagnosing issues and coaching four account managers on bidding, targeting, conversion tracking, and optimization strategy
- Managed $5M in annual ad spend across 25 home services businesses
- Executed and optimized Google Ads, Microsoft Ads, and Meta Ads campaigns to achieve client revenue goals
- Developed and launched email nurture campaigns to re-engage existing customers and generate additional business
Additional Experience
- Managed daily operations at a high-volume Domino’s location with annual sales exceeding $1M
- Scheduled sales meetings through high-volume outbound cold calling and targeted email outreach
Selected Projects
AI-Assisted Coding, Chrome Extensions API, JavaScript, Google Apps Script, Google Sheets
- Developed and published a Chrome extension that captures notes entered within Google Ads and writes standardized records to a shared Google Sheet, adding functionality not natively available in the platform
- Improved PPC-team collaboration across shared accounts by creating centralized documentation and streamlining how changes are reported to clients
Open-Source Consent Signals Manager | GitHub
Google Tag Manager, JavaScript, HTML, CSS
- Built a free Google Tag Manager template that implements Google Consent Mode v2, regional consent defaults, Global Privacy Control detection, and user opt-out handling, enabling privacy-conscious measurement without requiring a commercial consent platform
Google Ads Automations
JavaScript, Google Ads Scripts, Google Ads API
- Engineered a suite of Google Ads tools that automate account- and campaign-level reporting, Performance Max channel analysis, negative keyword additions, display placement exclusions, and offline conversion uploads
Google Workspace Automations (Internal Proprietary Tool)
Google Apps Script, JavaScript, Google Sheets
- Enabled teams to add and deploy customized Google Sheets automations without manually editing source code by creating an internal Google Workspace extension
Custom CRM Integrations
Zapier, Python
- Delivered a 30-hour custom Zapier and Python integration that routed client lead forms into the CRM, preserved campaign attribution data, and automated offline conversion uploads to advertising platforms
Cross-Platform Budget Pacing Tracker
Google Apps Script, Google Ads Scripts, Google Sheets
- Automated cross-platform budget pacing through a Google Sheets system that consolidates spend from Google Ads, Meta Ads, and Microsoft Ads and calculates monthly budget utilization across accounts
Education
University of Massachusetts Lowell
Honors: summa cum laude (GPA: 3.91)