Selected work
These projects combine paid media expertise, analytics, AI-assisted coding, and workflow automation. Each started with a real limitation in how teams managed campaigns, measurement, or reporting.
Project portfolio
01 · Published Chrome extension
Developed and published a Chrome extension that captures notes entered within Google Ads and writes standardized records to a shared Google Sheet, adding functionality that is not natively available in the platform.
The centralized documentation helps PPC teams collaborate across shared accounts and streamline how campaign changes are reported to clients.
Chrome Web Store02 · Google Tag Manager template
Built a free Google Tag Manager template that implements Google Consent Mode v2, regional consent defaults, Global Privacy Control detection, and user opt-out handling.
The template enables privacy-conscious measurement without requiring organizations to purchase a commercial consent platform.
View on GitHub03 · Advertising automation
Engineered a suite of tools that automates account- and campaign-level reporting, Performance Max channel analysis, negative keyword additions, display placement exclusions, and offline conversion uploads.
Also deployed a daily alerting system that compares 30-day account and campaign trends, flagging pacing risks, conversion rate declines, CPA spikes, and CTR drops for the PPC team.
04 · Google Apps Script tool
Created an internal Google Workspace extension that enables teams to add and deploy customized Google Sheets automations without manually editing source code.
The tool gives nontechnical users a controlled way to configure repeatable workflows while keeping the underlying implementation standardized.
05 · Zapier and Python integration
Designed and delivered a custom Zapier and Python integration that routed client lead forms into the CRM, preserved campaign attribution data, and automated offline conversion uploads to advertising platforms.
The workflow connected lead capture with downstream sales outcomes so advertising platforms could optimize toward meaningful business events.
06 · Cross-platform reporting
Automated cross-platform budget pacing through a Google Sheets system that consolidates spend and calculates monthly budget utilization across accounts.
The shared view replaces manual platform checks and helps teams identify overspend and underspend risks earlier in the month.
Work with me
I bring paid media strategy, measurement expertise, and practical technical problem-solving to the same conversation.