TIM GIBSON.

Paid media strategy · Analytics · Automation

Making paid media accountable to business outcomes.

I’m Tim Gibson, a paid media leader who connects campaign strategy, conversion measurement, CRM data, and automation to help organizations make better growth decisions.

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Tim Gibson wearing a blue blazer outdoors

Selected client outcomes

Performance that reaches beyond platform metrics.

My work connects advertising activity to pipeline, revenue, lead quality, and operational efficiency. These examples come from separate client and internal initiatives.

69% increase in PPC revenue year over year
119% increase in annual pipeline value for a B2B manufacturer
38% increase in conversion rate after a website rebuild
100+ hours saved annually through reporting automations

What I specialize in

Strategy, measurement, and execution working together.

01

Paid media leadership

Campaign strategy and performance oversight across Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and OpenAI Ads, with experience guiding high-volume account portfolios and paid media teams.

02

Analytics and measurement

Conversion tracking, attribution, CRM integration, BigQuery reporting, and KPI design that connect advertising activity with qualified opportunities, revenue, and enrollment outcomes.

03

Marketing automation

AI-assisted development of scripts, browser extensions, Google Workspace tools, reporting systems, and CRM workflows that improve data quality and eliminate repetitive work.

Featured projects

Tools built around real paid media problems.

I use AI-assisted coding to turn process gaps into practical tools for campaign teams, reporting workflows, and conversion measurement.

Chrome extension

Ads Notes

  • AI-Assisted Coding
  • JavaScript
  • Google Apps Script
  • Google Sheets

Captures notes entered within Google Ads and writes standardized records to a shared Google Sheet, adding collaborative documentation that is not natively available in the platform.

Chrome Web Store

Google Tag Manager template

Global Consent Manager

  • Google Tag Manager
  • JavaScript
  • HTML
  • CSS

Implements Google Consent Mode v2, regional consent defaults, Global Privacy Control detection, and user opt-out handling without requiring a commercial consent platform.

View on GitHub
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Let’s connect

Looking for paid media expertise with a technical edge?

I’m interested in opportunities where campaign strategy, analytics, and better systems can create measurable growth.

Email Tim LinkedIn GitHub